FanIQ's mission is to be the most interactive site in sports. FanIQ transforms the online sports fan experience from passively browsing news and stats to actively engaging with sports and other fans in fun new ways. At FanIQ, sports fans compete against others to prove their sports knowledge, broadcast to other fans their takes on news and rumors, and unite with like-minded fans to cheer their teams and root against their rivals.

FanIQ has grown from an idea by one passionate fan to a leading sports community engaging millions of fans. This community drives the creation of the site's content and games. It also provides feedback that steers updates and improvements to the site.