Golf

Accenture drops Tiger Woods sponsorship

12/13/09 in Golf   |   Pat   |   5233 respect

The first shoe has dropped, and Tiger Woods has officially lost his first sponsorship, as Accenture announced that they've decided to stop sponsoring him. From ESPN:

The move ends a six-year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly.

Accenture has used Woods to personify its claimed attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."

The firm plans to immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.

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