Maybe we can get Ty to step up and let FanIQ sponsor the series. "ESPN presents FanIQ Cup Series.." Ty could be the sole sponsor; all he has to pony up is between 30 and 50 million bucks. (How many FanIQ points is equal to 50 million dollars?)
Anheuser-Busch will end its title sponsorship of NASCAR's No. 2 series after the 2007 season.
The parent company for Busch beer cited A-B's desire to reassess all of its NASCAR marketing as its reason for pulling out of the Busch Series. The company just celebrated its 25th season as title sponsor.
The decision, confirmed by series officials Monday, comes as ESPN prepares to become the sole broadcaster of the No. 2 racing series in the United States. That increased coverage _ the Busch Series has previously aired on as many as four networks in one season _ should increase the sponsorship rights to about three times the estimated $10 million a year that A-B has been paying.
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