I think we were all wondering when exactly Tiger would start losing endorsement money for his multiple affairs, etc. Well, today's the day.

Gatorade officials confirmed on Tuesday afternoon that its subline “Gatorade Tiger Focus” will be discontinued. Oh, but it has NOTHING to do with anything that's happened in the last few weeks. Of course not.

“We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010.”

Oddly, that might actually be true. Beverage Digest actually reported the discontinuation of the Gatorade Tiger Focus line on Nov. 25, two days before the accident occurred.

The deal was also a precedent setter given that Woods’ agent Mark Steinberg managed to negotiate the deal for Tiger Focus as a licensing agreement. Instead of getting paid a straight-up fee, Woods received a royalty based on sales.

So maybe Gatorade knew something no one else did or maybe it just wound up being ridiculously bad timing (seems to be the latter). Either way, you've lost some dough Tiger. Expect that to continue, by the way.