From the article:
Colbert stepped into a void for the American skaters after the team was left with a $300,000 shortfall when Dutch bank DSB declared bankruptcy and pulled out of its sponsorship.
He put up a fundraising link on his Web site -- a similar plan helped raise hundreds of thousands of dollars for wounded American soldiers and their families -- in exchange for becoming the skating body's primary sponsor.
Soon after, Colbert used his show to aim some pointed barbs north of the border..."Those syrup-suckers won't let us practice at their Olympic venues," Colbert said. "At the Salt Lake Games, we let the Canadian luge team take 100 practice runs."
Shani Davis, a member of the team, has not appreciated Colbert's attacks and seems unaware that Colbert is putting on an act. He has called Colbert a jerk and doesn't care who knows it. Expect Davis to be invited to the Colbert Report shortly.