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11/3/09
Izod Becomes Title Sponsor of IndyCar Series
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It's been a long, frustrating road, but for the first time since 2002, the IndyCar Series has a title sponsor: clothing company Izod. The deal will be officially announced Thursday. Izod currently has a personal sponsorship contract with Ryan Hunter-Reay, and was known for playing the same commercial over and over again during races ("everything's going be alright...").

The deal is believed to be for $10 million a year for 5 years, and yes, the series will be now be called the Izod IndyCar Series.

I just hope there are new commercials now.
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11/3/09
0
Considering watching IndyCar races this year also doubled as watching an Izod infomercial, I'm not surprised.  Completely with you on the new commercials too.

On a serious note, good news for IndyCar.

11/5/09
0
Jr. may not be winning on the track, but if he signs Danica to Nationwide series, he'll be bringing in the ad bucks to his team. Very smart move on his part.

 
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