FanIQ News: University of Michigan Drops Nike for Addidas

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7/11/07

University of Michigan Drops Nike for Addidas

NCAAF, Michigan Wolverines

submitted by

CriticalFanatic

more posts by author

Read Article: (Lion in Oil)

This is fairly significant news in the world of sports marketing.

Nike's prostitution of college athletics essentially began with Michigan back in the early 90's. As the Swoosh Empire was quickly expanding, Michigan became Nike U, making millions off of the Fab 5.

One of the most marketable, identifiable brands in college sports has now dropped the swoosh for Addidas.

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7/11/07

desertrat

1	This is finally a reason for me to respect Michigan. I have never liked Nike and their shameless promotion of thug lifestyles, but I have never liked Michigan either. I now have a reason to like Michigan!

7/12/07

The Fifester

0	Awesome!!!! That is great for UofM! I like only Nike shoes every thing else Addias!

7/15/07

Marshall

1	Its a pretty darn good deal for Michigan. As part of the deal Michigan is made Adidas primary school so if they go and sign another big school or say resign Notre Dame to some even more massive contract Adidas has to up the Michigan contract to an equal amount. Not to mention all of us die hards have to go buy the new official jerseys when they come out.

7/15/07

ISUMatt

Im an Illinois Statecollege guy, and Nike took over our Unis 2 years ago from Russell Athletic...Well there are NO jerseys in the 2 bookstores and when the school and Nike were questioned why, Nike said they seriously doubt a school like ISU can sell enough football jerseys to make it worth their while to stock them in the school store...What a crock of bullcrap...its crap like this why I have NEVER EVER worn Nike and have NEVER EVER bought Nike for anyone...Hell I wont even use their golfballs!

7/27/07

wickle

well looks like im they only comment on the other end of the spectrum, its great for the school, really great thats alot of extra money to fix things like crisler,,, but on the other side always been a nike guy, got hundreds of articles of clothing with michigan nike on it,, so in that fact it kind of sucks, but ole well wont know the difference next year when the 08 tshirts and jerseys come out..go blue