Although this was rather expected to happen, various media sources have reported that the World Poker Store, an international entertainment company, has finally decided to break the ice  and  announce Everest Poker as the online sponsor of The Bar Poker League in Germany. Und das ist zehr gut, mein Freund!

So, as the league prepares to launch its brand new plethora of live games in most of the German bars this fall, Everest Poker will join its forces to partner in marketing efforts for the league and lend their experience in the European. This strategy should be a great boost for business to be easily accepted by the market and become more effective. Of course, it will also contribute to the growth of the league in Germany and all the Europe.

Consequently all German Bar Poker League licensees, players and even host bars are expected to benefit from Everest online gaming opportunities and associated live special events hosted all around the country via the league system. Since Germany is the first European country to join the worldwide Bar Poker League, it will also be the starter point for future launches in other European countries and other alliances in the poker world such as Everest Poker.

As online sponsor of the Bar Poker League, Everest Poker will also benefit from other advantages. It will have exclusive brand visibility on the league's poker tables, chips, playing cards, advertising, and web site, with additional collaborative efforts and exposure through special events.

In response to the entire media stir, World Poker Store CEO, Mr. Chuck Chastain said: "We are excited to welcome Everest Poker to the World Poker Store and Bar Poker League family. This partnership will offer our players in Germany even more opportunity to compete worldwide for premiere tournament invites through the league and now through Everest's online contests as well. Plus, the timing of Everest's alliance with Harrah's Entertainment and brand exposure on table felts and television coverage at the World Series of Poker couldn't be better as it further validates the strength of our German partnerships during our launch this fall.”

Since you’re probably wondering what the World Poker Store all about is, we can just tell you it provides the right intellectual property for running poker tournaments. And the list  includes the Player Card system, a swipe card system for tracking player performance and points; a web site where players monitor their points and ranking and redeem points for prizes; the systems and methods for operating poker tournaments; and trademarks and marketing materials to promote the league. The World Poker Store also provides WSOP seats and other EPT and WPT event seats as prizing for the player base to win. Plus, Poker Pro appearances by The World Poker Store Advisory Board Members at German events to further promote the league.

Overall, the World Poker Store is currently working hard to expand the Bar Poker League and its proprietary Player Card system via license agreements and league sponsorships in the United States and Europe.

In addition, it also thinks about expansion into other Asian hot areas, as the company continues with membership based and entertainment clubs that offer Las Vegas style entertainment, Texas Hold 'em poker tournaments and VIP amenities in China. Meanwhile, the World Poker Store continues to be supported by most of the world top class poker players as: Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu as they promote the company and the league worldwide.

                We just have two words for these guys: “Nice play!” or as the Germans like to put it: “Nettes Spiel!”

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