Even Rose himself said his injury was “the closest thing to death” he’s ever experienced, which is of course a testament to how competitive this guy is.
Earlier this month, Adidas—in order to figure out some way to capitalize on one of their biggest star’s absences—launched an ad campaign entitled “The Return,” a series of shorts detailing Rose’s return from the dead.
Though watching Rose rehab his injury isn’t nearly as interesting as watching zombies rip apart the innocent, the commercials make for good drama and keep his fans interested while he spends the better part of next season getting back into shape. Fans can keep tabs on their favorite player, and Adidas can resist fading from the American basketball market psyche (their other star, Dwight Howard, isn’t the most popular guy right now).
However, a call for Rose’s epic return one season removed from crowning him MVP seems a little premature.
Of course, the anticipation will be palpable once February hits, the early side of his return window. All eyes will be on Rose the first time he hits the floor, all minds will wonder if he will be the same MVP point guard he was only two seasons ago.
And we will all be disappointed.
…At least to start with. We’ve all read the reports saying it takes at least a year on the court (or field) for athletes to even begin to play at the same level pre-injury. We know it will take more than a short time for Rose to regain his coordination, especially when he’s used to playing with such quickness and contorting himself at the rim to avoid being flattened against players twice his size (I’m looking at you, Dwight).
And this “Return” campaign does nothing but build the hype for this (most likely) sub-par return. What’s more, it gives more ammo to the naysayers that believe Rose’s game is overrated.