Watch: The anti-'Redskins' commercial that will play during the NBA Finals
The 60-second ad, which aired only in Miami during Game 2, will air in seven major media markets during Tuesday night's Game 3. An extended two-minute version of the ad can be seen below.
You may have seen the ad online before. The National Congress of American Indians created it for the Super Bowl, but it was not aired during the game. This time around, the Yocha Dehe Wintun Nation put up significant money to make sure the ad does air.
"The R-word is as derogatory a slur as the N-word," Yocha Dehe Chairman Marshall McKay said in a video posted to YouTube. "When this name first came to be, it was a vehicle for people to bring the victims of violence into an office so they could collect a bounty. I think the Change the Mascot campaign will shed some well-deserved light on the trauma and the disadvantaged people on reservations and throughout the country that are Native American that really haven’t had this opportunity to talk about the pain and the anguish that this kind of racism puts us through."
The overall campaign is sponsored by Change the Mascot, an umbrella group with several native American tribes involved. Their primary goal is the change of the Washington NFL franchise name and mascot, but they are focused on other franchises' name changes as well.