As another Olympic Games begin, it gives NBC more reasons to lie to their viewers
One can indeed understand NBC's dilemma. They pay a lot of money for the US rights to broadcast. They should be entitled to try and make as much in return as they can. But somehow I am thinking that delaying broadcasts to half the country is counter-productive. NBC didn't delay the World Series when they had it. It started at 5:00 pacific. Not 8. CBS didn't delay last weeks Super bowl to the west coast. Even the world's biggest sporting event, the World Cup, has matches broadcast LIVE on ESPN and ABC. Even if they come at 4am. The CBC in Canada has been known for not delaying the Olympics. I have not seen personally but have been told by multiple sources that the CBC shows live events even if they come in at odd hours. For some reason, NBC is the only national broadcaster that feels the need to delay events.
One of the reasons NBC gives for the west coast delay is the local affiliates don't want to lose two weeks worth of evening news. Which I will grant is a legitimate grievance as well. However, in today's media, many stations have multiple places to broadcast their news. And use them. In addition, is it too much to ask for the affiliates to shift their schedules a bit for big special events like the Olympic Games? They only come around once every two years, you know. Perhaps to NBC, it is.
This can bring in consequences. For example, for the last 20 years the Bay Area has been the highest rated region for Olympic viewing. The Bay Area loves their Olympics. But two years ago, with all the delaying tactics NBC had, it seemed the Bay Area had enough. The regional ratings for the Beijing games dropped from #1 to #15 nationally. The same thing happened up and down the West Coast.
It seems to me that the viewers have finally started to take umbrage at being told over and over that something will be live, when we all know it isn't.
NBC... If you are going to delay the games, at least stop insulting the viewers intelligence.