Molson Coors and SABMiller will unite to form MillerCoors in an attempt to better compete with Anheuser Busch.
"Coors said the joint venture will allow both companies to compete for U.S. consumers who are "looking for greater choice and differentiation," as wine and spirits continue to entice beer drinkers and imports and craft beers garner a larger share of the market.
The companies said by combining their U.S. operations, the venture will be able to invest more in marketing its brands to consumers and compete more effectively with larger brewers like Anheuser-Busch and InBev NV S.A., which imports a large number of global beers into the U.S. and is the world's largest brewer by volume."
We'll have to wait and see how this will affect beer drinkers across the U.S. My guess is Americans keep drinking a lot.
Source: (YahooNews)
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