Browns OC Norv Turner wants Cleveland offense in “attack” mode

5/28/13 in NFL   |   IvanRogers   |   1352 respect

FanIQ | Sports Rumors, Gossip, Blogs, News & Discussion ForumsLong-suffering Cleveland Browns fans may still be new to use of the terms 'attack' and 'offense' together while describing their team. But offensive coordinator Norv Turner is looking to engrain those pair of words in their minds, while hoping to turn around a Browns’ offense finished among the bottom half of the league last season. Under former offensive coordinator Brad Childress, the Cleveland Browns offense ranked 25th in the league in total yards (314.3 per game) and 24th in points scored (18.9 per game). Childress was fired following the 2012 season and Turner was hired in his place in January, to work alongside his former associate Rob Chudzinski, who took over from Pat Shurmur as the Browns head coach.
“We’re trying to create a mindset, from an offensive standpoint, that we’re going to go attack,” Turner said of the remodeled offense which will prioritize taking the ball to opposing defenses.
So far, players like Josh Gordon and Greg Little seem optimistic about team’s performance next season after working under the new offensive directive which will targets improving the downfield passing game.
“Coach Chudzinski stood up in front of our team,” continued Turner, “and if he said it once he said it 25 times in the last seven weeks, ‘We are going to be an attacking team.  We’re going to attack on defense; we’re going to attack on offense; we’re going to attack in the kicking game.’”
“I want to attack and I want to go, but we’ve got to get good.”
A major reason for the CBrowns’ offensive struggles last season was their youth. According to the team website, the Browns were the third-youngest team last season. This inexperience was bound to lead to mistakes and jeopardize their own offensive progress. The offense graded out as the fifth-most penalized in the league and committed 26 turnovers to rank 17th following the 2012 season.
However, Turner sees that youth on the offensive side of the ball as a plus point this season.
“We are real young, so that’s a plus,” said Turner.  “When you take a bunch of young guys, you have a chance to improve and improve at a faster rate than when you take over a team with a lot of veteran guys.”
Last season, the likes of receiver Josh Gordon, RB Trent Richardson and first-round QB Brandon Weeden were still playing their rookie years. But with another year under their belt, they have gained experienced while potentially learning from their mistakes, and are now more familiar with each other as a unit.
"All those guys (on the offense) having a year together, including Brandon having a year playing, will help them a great deal,” added Turner. “Josh has had a year. Greg Little's had a year. Trent's had a year. Some of the other guys have had some exposure. All of those things have to be what help us get better."
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