Buffalo Wild Wings Gets Its Own Bowl Game
The 2010 game produced $84.6 million in economic impact, according to a survey by Arizona State University's W.P. Carey School of Business.
"Buffalo Wild Wings has become a brand for the fans and now we'll be bringing our unique Buffalo Wild Wings experience to college football fans across the country," said Kathy Benning, executive vice president global marketing and brand development at Buffalo Wild Wings.
The Buffalo Wild Wings Bowl will host the third selection from the Big 12 against the fourth pick from the Big Ten, after BCS selections, and will be played on Saturday, December 29 at 8:15 p.m. MST on ESPN.
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