The American Athletic Conference, formerly known as the Big East, has unveiled its primary logos.
Currently a 10-team league including Central Florida, Cincinnati, Connecticut, Houston, Louisville, Memphis, Rutgers, South Florida, SMU and Temple—and in 2014, East Carolina, Tulane and Tulsa will join the league, but Louisville and Rutgers will depart.
"It's a bold look," commissioner Mike Aresco told USA Today
. "Obviously this is a media world we live in, and we wanted to make sure we had the kind of mark that would be distinctive and would make an impact when people saw it. We wanted it to be something people would like and remember, but the notion really was to make it as simple as possible but also strong."
Aresco prefers that people refer to the league as 'The American' or 'American Athletic,' but not as the 'AAC.' The conference came to a rights deal with ESPN in April.
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