The NHL Believes That Bikini-Clad Ice Girls Will Get My Attention. They Are Correct.
I think it's a fairly well known fact that the NHL could use a few more viewers. The question though is how do you get more people to tune into the league? Well, if the product on the ice isn't working, then just turn to the age old formula for success - hot chicks in bikinis.
That's at least what the Dallas Stars are doing, because in the above video - which is featured on the NHL.com site and the Stars' team site - there's nothing but a bunch of bikini-clad Dallas Stars ice girls horsing around on a yacht in some warm tropical location. Which is of course what hockey is all about.
Now, some of you may say, how on earth will this ever get people to show up for a Dallas Stars game? I'm not really sure, I just know that I'm booking a flight to Dallas as we speak.