Advertising during the Super Bowl is expensive - $2.67 million for a 30-second ad - so naturally if you're a business that likes to pinch pennies, you'll try and get around that some way.So here's an example what you can do, you cheap bastard.
KFC says that if a player or celebrity performer does an impromptu chicken dance in the end zone or on stage during the Super Bowl on Feb. 3, they'll donate $260,000 to a charity in the name of that person.
I'm not sure what scares me more, the fact that Eli Manning might do a chicken dance in the end zone, or the fact that KFC is too cheap to spring for an actual ad during the Super Bowl.
The person must perform at least three seconds of the "wing flapping" portion of the chicken dance, and only one donation will be made, according to a news release.
Call me crazy, but I don't think Tom Brady or Tom Petty will be doing this. Amani Toomer? Maybe.
The NFL is also coming down hard on Colonel Sanders.
“There are many different companies that try to draft off the excitement of the Super Bowl that have no right to any of the activities going on,” NFL spokesman Brian McCarthy said.
Oh snap! They're evening threatening to fine players and performers if they do the stunt.
But despite all that big talk by the NFL, KFC said agents of some players already have contacted the chicken chain about the promotion.
That's super. I can't wait to see Kevin Faulk's chicken dance. And by "I can't wait to see Kevin Faulk's chicken dance" I mean "I'll poke my eyes out if he does it."
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