
- Beckham's fame extends beyond the
in much of the world his name is "as instantly recognizable as that of multinational companies like Coca-Cola and IBM."pitch; - Beckham's relationship and marriage to Victoria, who has been famous in her own right as part of the musical group Spice Girls, contributed to David's celebrity beyond football.
- Beckham became known as a fashion plate, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies. One recent example is a new line of aftershave and fragrances called David Beckham Instinct.
- In 2007, the Beckhams were reportedly paid $13.7 million to launch this fragrance line in the US. In the world of fashion, David has already appeared on the covers of countless magazines. In 2007, U.S. covers have included the men's magazine Details, and with his wife for the August 2007 issue of W.
- According to Google, "David Beckham" was searched for more than any other sports topic on their site in 2003 and 2004.
- Upon their arrival in Los Angeles on 12 July 2007, the night before Beckham's formal introduction, Los Angeles International Airport was packed with paparazzi and news reporters.] On the next night, Victoria appeared on NBC's The Tonight Show with Jay Leno to talk about the their move to L.A., and presented Leno with a number 23 Galaxy jersey with his own name on the back. Victoria also talked about her NBC TV show "Victoria Beckham: Coming to America"
- On 22 July, a huge private welcoming party was held for the couple at the Museum of Contemporary Art, Los Angeles. A-list celebrities attending included Steven Spielberg, Jim Carrey, George Clooney, Tom Cruise, Katie Holmes, Will Smith, Jada Pinkett Smith, and Oprah Winfrey.
- Beckham has many endorsement deals making him one of the most recognizable athletes throughout the world. On 31 December 2008, it was announced that Pepsi Co. was ending its endorsement deal with the player after a 10-year collaboration.
Records
Beckham has captained England 59 times during his tenure as England captain, one of the most in England's history.
With his free kick goal against Ecuador in the second round of the 2006 FIFA World Cup, Beckham gained membership into two of football's exclusive clubs: he became the only English player — and the 21st player regardless of nationality — to score in three world cups; Real Madrid teammate Raúl also achieved this feat a few days earlier.[137] It also made him only the fifth player in World Cup history to score twice from a direct free kick; the other four were Pelé, Roberto Rivelino, Teófilo Cubillas, and Bernard Genghini (Beckham had previously scored this way against Colombia in the first round of the 1998 FIFA World Cup). All three goals were against South American teams (Colombia, Argentina, and Ecuador) and from set pieces (the two aforementioned free kicks and a penalty against Argentina).




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