DirecTV might dish NFL Sunday Ticket off to another network
This would certainly change the way that bars nationwide do business with people who drink before Noon on a Sunday.
The news that DirecTV might drop NFL Sunday Ticket comes at the tail end of a Hollywood Reporter article about a cable television conference, because those Hollywood people are not as obsessed with NFL football as you and me. In a piece rounding up the latest developments at the Deutsche Bank Media, Internet & Telecom Conference in Palm Beach, Florida, Hollywood Reporter reporter Georg Szalai notes that when "asked about the future of DirecTV's NFL Sunday Ticket amid rising sports costs, [DirecTV CFO Pat Doyle] said that if the price tag went too high in the next rights deal negotiations, DirecTV would consider striking a non-exclusive deal with the NFL or possibly even dropping the popular package."
DirecTV is currently in a deal where they pay a billion dollars per year to carry NFL Sunday Ticket. Since that deal was signed, though, the NFL has diluted the value of Sunday Ticket by switching so many games from Sunday to Thursday nights, and by starting their own knock-off RedZone Channel available on DISH Network and various cable platforms.
So in a sense, "Every Game. Every Sunday" is already being shared with cable television subscribers without satellite dishes. DirecTV might consider it wise to renegotiate what they pay to the NFL for an exclusive deal that is no longer exclusive.
That means DirecTV may drop the NFL Sunday Ticket, or share it with certain cable providers. As NFL blogger Christmas Ape so capably says at the Kissing Suzy Kolber blog, "I’m sure whatever happens it’ll end up costing me more. That’s how these things go."