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This should hardly surprise you. The world wide leader in over hype is taking it up another notch or twelve. Via Awful Announcing comes word from USA Today's Michael Heistand that ESPN is set to announce a 25-hour lead in to college football's opening kickoff next Thursday night.This is ESPN in a nutshell. Take a topic/event that we genuinely are looking forward to, and just totally kill it. Granted I'll be the hypocrite that probably watches some of this forced hype, but I just hope by the time kickoff rolls around I'm still excited for college football.The idea, to be announced Wednesday, is to give ESPN's first college football game this season — Louisiana State at Mississippi State on Aug. 30 — a whopping 25-hour lead-in. Rece Davis, saying he'll play "the Jerry Lewis role" in hosting the marathon: "I might have to wear a tux. … And at the end, maybe we'll dim the lights and I'll loosen my tie and have more product in my hair than usual."
What he'll do for the kids.
ESPN's Twenty-Five Hours of College Football Presented by TIVO starts at 7 p.m. ET Aug. 29 and continues until the Tigers-Bulldogs kickoff 25 hours later. Some regular shows, such as SportsCenter will remain intact, but with more emphasis on college football, while offbeat fare fills time slots. The University of Hawaii team practice was moved to 9 p.m. in their time zone to fill the 3 a.m. ET slot.
Davis says the format came up casually — "somebody said, 'Why don't we stay up all night?' " — and will serve fans "starved for more, more, more. I can't imagine there'll be much we'll miss."
ESPN set to air 25-hour college football pregame show (USA Today)
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