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7/6/07

ESPN's Coverage of David Beckham is Going to Make You Bend Your TV

Soccer, Los Angeles Galaxy

CriticalFanatic

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I understand the intrigue with David Beckham on a basic level. I'm curious how he stacks up in the MLS, but I also realize he's not going to transcend America's interest in soccer.

ESPN, as you could have guessed, is going to do whatever it can to prove my previous comment was miscalculated.

This is what the World Wide Leader plans (besides brain anuerisms) for the debut of David Beckham on July 21st in an exhibition match against Chelsea:

-A special 90 minute SportsCenter three hours before the match that includes a half-hour entirely on Beckham

-A one-hour special on Beckham’s arrival in the states

-A Beckham cam, which will be featured on ESPN360.com, that will only follow Beckham

-A Celebrity cam, which will identify celebrity fans and show their reaction to Beckham’s play

-An appearance by Reggie Bush in the booth to discuss adidas’ “Futbol vs. Football” campaign in which Bush appears with Beckham

-Expanded coverage on ESPNEWS the week before the game

I just threw up in my mouth. A celebrity cam? aka a Tom Cruise cam. Is this really necessary? You don't have to answer that.

o·ver·kill

an excess of what is required or suitable, as because of zeal or misjudgment.

The only detail ESPN is missing, a 5 minute special on whether Bechham's wife is in fact real or a robot (I presume the latter and it should only take 5 minutes to figure that out). As I mentioned above, I am interested and was intending to glance in Beckham's direction. But if this is the treatment it's going to get, I'd rather not support the product.

Source: (Lion in Oil)

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7/6/07

Jon

2	Well, some of her parts are definitely not real.

7/6/07

Jon

1	If only ESPN would devote 1/10th of that time to the performance of the U-20 team in the World Cup. Unfortunately, they are relegated to playing on ESPNU. I will give them credit for televising the matches at all though, that is pretty cool.