Fantasy football players to sell high heading into Week 4
Cecil Shorts (WR - JAX): After a disappointing season opener for Shorts, he was delighted to see Chad Henne replace an injured Blaine Gabbert in Week 2. With Henne behind center in Weeks 2 and 3, Shorts led the NFL in targets - the result was 16 catches for 236 yards over that two game span. He's looking like a nice fantasy asset, but owners should beware that Gabbert is being reinserted as the starting quarterback in Week 4. Over the past two seasons, Shorts has had ten 75+ yard receiving games - seven of those performances came in games when Henne threw more passes than Gabbert, despite Gabbert starting three more games than Henne over that span. Gabbert is simply less adept at getting his best receiver the ball, and Shorts' fantasy production will suffer as a result.
DeAngelo Williams (RB - CAR): In the Panthers' new offensive scheme that features less shotgun plays and more base formations, Williams has excelled, racking up 85+ rushing yards in each of his three games. That consistent production will likely come to an end soon, however, as Jonathan Stewart is on track to return in Week 7. That will give Williams two more weeks as the lead back (the Panthers have a Week 4 bye), so you may want to hold on to him for a little while longer, but it may not be a bad idea to shop him before your league mates realize Stewart will soon eat into his workload. Williams is already third in line for goal-line work, so he needs touches for fantasy production. With Stewart back in the picture, his touches could nearly be cut in half.
Ahmad Bradshaw (RB - IND): Bradshaw owners thought they had damaged goods when Trent Richardson was traded to the Colts, but Bradshaw ended up out-touching and vastly out-producing Richardson in Week 3. Head coach Chuck Pagano is now saying that the team will keep the running back rotation the same as it was in Week 3, which favors Bradshaw. However, a team does not trade a first-round pick for a player who will be in an even timeshare. Richardson will be the workhorse before too long, so unless you are desperate for a running back over the next week or two, cash out on Bradshaw while you can.
Josh Gordon (WR - CLE): This kid is a sensational talent, and he proved in Week 3 that he did not lose a step by sitting out the first two games of the season (suspension). Gordon went off for an absurd 10/146/1 line on Sunday, and even added 22 rushing yards on one carry. Gordon could be an elite fantasy option in a high-powered offense like the Saints', but I expect some week-to-week inconsistency with him playing for the Browns. As the only perimeter weapon on the team, Gordon is going to draw a ton of defensive attention in the future. In addition, the Browns won't get to go up against the Vikings' 28th ranked pass defense every week. Something else worth noting is that Gordon had six of his Week 3 catches in the second half when Vikings No. 1 cornerback Chris Cook was sidelined. All that being said, the vertical scheme of Rob Chudzinski and Norv Turner bodes well for Gordon getting plenty of downfield looks. I'd shop him in the wake of his huge 2013 debut, but only sell for the right price.