FirstEnergy Stadium to undergo major remodeling under $120 million plan
In a nutshell, the project is aimed to install new escalators, seating rearrangements, new scoreboards and sound systems. They also confirmed that no roof would be installed on the stadium as the costs were too high for it. The grass will be replaced by artificial turf.
Browns CEO Joe Banner said although the team had considered possibility of a new stadium, they chose to improve on their existing stadium and wanted it to be able to host other sports other than football. He also said that new investments in upgrades would not affect the ticket prices.
In 2014, the Browns aim to install two new scoreboards which will be thrice the size of current ones and installing new audio systems. LED video boards are also on the list. Seating arrangement will be changed by eliminating upper bowl seats which will decrease capacity from 71,000 to 68,000. Also, two more escalators will be installed and if all goes as planned by the end of project 12 escalators will be in service.
In 2015, the Browns plan on improving the club seats and the premium areas. New graphics are in plan to immortalize their legacy and players. Lighting will be installed throughout concourses. They are also looking at the cell phone signals and are contemplating giving free WiFi in the stadium.
This year the Browns have already done a $5million renovation at their HQ in Berea and are now serious about bringing their stadium up to date.
"I think it's exceptionally important, and it's all part of creating a world-class organization. It starts with people and then it goes to facilities,” Haslam said. “I know a lot of you have seen what we've done in Berea to make Berea a better a place for our players and for our team members to work, and now I think we've taken the most significant step in giving our fans a great place to watch football."
Browns owner Jimmy Haslam said in an interview that the stadium was old and in need of dire improvement.
"I think we all understand that FirstEnergy Stadium is 15 years old, and it's in need of modernization," he said.