Gatorade trolls LeBron James after his cramping issues in Game 1
Someone brought that up to the folks at Gatorade, asking why their top client was cramping up.
As it turns out, James isn't a Gatorade client at all. He's actually sponsored by their rival Powerade. The folks over at "The Ultimate Thirst Quencher" made that abundantly clear.
Well played, Gatorade. Well played.