If I asked you which one of these teams in the Denver area draws the most people - Colorado Avalanche, Denver Nuggets, Colorado Mammoth - you'd probably say, what the hell are the Colorado Mammoth?
They're Colorado's professional lacrosse team, and like the Avs and the Nuggets, they play in the Pepsi Center in Denver. And they outdraw both the two other teams in attendance.
Yes, you read that right. A pro lacrosse team you've never heard of outdraws two major pro sports franchises. The Mammoth has led the National Lacrosse League in attendance for the past three seasons and has regularly lured 16,000 to 17,000 people a game. The club that's second this year, the Buffalo Bandits, isn't even close to the Mammoth, with an average crowd of 14,205.
So how in God's name is it possible that a pro lacrosse team is outdrawing the Nuggets and Avs?
Well, filling the arena is a lot easier when you have only eight home games a year and your priciest tickets cost less than $40, but still, this is lacrosse.
Luckily the Rockey Mountain News lets us know how the Mammoth do it, although they do their best to bury it. In the 21st paragraph of this story, we find out the trick is this:
The league has sought to make its dancers, music, marketing and logos "edgy" in a bid to connect with the 12- to 19-year-old demographic. The Mammoth have resorted to those tactics, too, making a range of eye-catching moves, including seating some fans in hot tubs beside women in bikinis.Yes, that'll certainly help. Hot tubs and women in bikinis have a way of doing that.
To top it all off, the team is extremely profitable in a league that for the part is hemorrhaging cash.
So there you go Avalanche and Nuggets. The way to solve your money woes is hot tubs and women in bikinis. But truth be told, don't those two things solve all problems?