How Danica Patrick Would Change Nascar
I truly believe that Danica Patrick will join NASCAR. Patrick will make the smart decision and go where the money is and where the fans are, although IndyCar will do everything in their power to keep her. When Patrick comes onto the NASCAR scene, instant changes will be seen.
First off, attendance and television ratings will sky rocket. Everyone, even non-NASCAR fans will tune in to see this very attractive and talented driver race against the best drivers in the world. Those who won't be cheering for Danica to win, will be cheering for her to end up losing control and into a wall.
Danica Patrick won't just bring in new fans who find her attractive, she will bring in millions and millions of women loving sports fans rooting for her to succeed among the men. Danica might be able to become the 2nd or 3rd most popular driver without even winning a race. There are millions of female sports fans just waiting for someone to come along that they can root for against their husbands. Along with the increase in women fans comes an increase in purchased merchandise. I would expect Danica to instantly beat out Dale Jr. or Tony Stewart in sold merchandise, but she could come close.
New companies would be looking to cash in on Danica's entrance into the NASCAR world. Gender specific products would now have a large number of their target market (women) in attendance and watching on television. I don't think we will see a Tampax car, but you get my drift.