How new NFL coaches' schemes will affect the production of their players
The various schemes that coaches use on offense can have varying effects on different players. While a receiver may be an ideal fit for a west coast offense, his skill set may not be well suited for a vertical attack. This is a list of players who find themselves in new schemes this year, and I will explain how I believe the scheme change will affect their production:
Andrew Luck (IND - QB): In Bruce Arians' vertical offensive attack, Luck was able to constantly air out passes deep down the field and execute big plays with his receivers. Arians is now in Arizona, and new offensive coordinator Pep Hamilton will implement the west coast offense, which will force Luck to make much more short, conservative throws. The result could be less yards per attempt, but should also decrease Luck's turnovers. Because of Luck's familiarity with Hamilton's offense (he was Luck's coordinator in college), I think the new scheme will give Luck's fantasy production a slight boost, and it will give him a sizable boost as a player in real life.
Michael Vick (PHI - QB): Vick has made it clear that he is much more comfortable in Chip Kelly's uptempo offense than he was in Andy Reid's west coast system. His skill set fits the scheme well, and he should be a fearsome dual-threat all year. Vick's upside is way up in the new scheme.
Jay Cutler (CHI - QB): New head coach Marc Trestman is a master manipulator of quarterbacks. Trestman also set out to improve the offensive line during the offseason, which should allow Cutler more time to pass and cut down on turnovers. In Trestman's screen-heavy offense, I expect Cutler to flourish, and I think he has a decent shot at topping a 90.0 quarterback rating for the first time in his career.
Jamaal Charles (KC - RB): Often underutilized throughout his five year career, Charles will be worked to the bone by new head coach Andy Reid. The west coast offense may cause a hit to Charles' carries, but should give him a bump in receptions and total touches. Reid's presence on the sidelines should make Charles a monster producer in PPR fantasy leagues.
LeSean McCoy (PHI - RB): Chip Kelly's Oregon offense average 315.2 rushing yards and 3.7 rushing touchdowns in 2012. The man simply knows how to move the ball on the ground. With Kelly now in Philadelphia, McCoy will be heavily featured in the running game and is also likely catch a good amount of passes. As long as he stays healthy, McCoy is a surefire bounce back candidate in Kelly's offense.