Bravo, Jeff Van Gundy, for this anti-flopping rant
Personally, I applaud him. Flopping really DOES ruin the game, and it's a cowardly move. I'd use stronger language, but this is a family site.
JVG's idea is a great one. He says the NBA should treat flopping like technical fouls. Flop a couple times, get fined and suspended.
It's definitely subjective, but everything else in the NBA is subjective as well. Wouldn't it be great to see a game without guys flopping just to get cheap fouls called on their opponent? Here's Jeff's rant:
Don't even think about flopping in front of Jeff Van Gundy [Awful Announcing]