Los Angeles Dodgers Create A Social Media Rewards Program For Fans

2/2/13 in MLB   |   natsaar   |   160 respect

June 1, 2012; Denver, CO, USA; Los Angeles Dodgers manager Don Mattingly signals to fans before the game against the Colorado Rockies  at Coors Field.  Mandatory Credit: Chris Humphreys-USA TODAY SportsThe Boys in Blue have a lot of devout fans, and the organization wants to reward them for it, so they have developed a program utilizing social media.

There are lots of ways to get points, like Twitter, Instagram and Facebook, and buying merchandise can you you points as well.

All the details are on their site, but to give you an idea, Facebook rewards are 500 points for a “Like” on their page, 250 points for liking a post on the page, 350 points for commenting on an event on the page, and 450 points for sharing a post.

Twitter and Instagram work similarly.

Some of the things you can win are discounts on merch and free MLB TV.

There are also sweepstakes, like the current one where you can win two opening day tickets, a Sandy Koufax signed ball, a suite for the game, and throwing out the first pitch on Fan Appreciation Day.

While teams are already doing things like this in other sports, the Dodgers are the first forward-thinking team in the MLB.  

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4/1/13   |   ryanchri

This is a novel idea. I'd expect other MLB teams to jump on this bandwagon ( or at least begin investigating similar possibilities) before season's end.