NBA Unveils New All Star Jerseys
This year’s NBA All Star Game will take place in New Orleans and the NBA wanted to represent the city as best as possible with their new jerseys. Chris Grancio, the Adidas head of global basketball sports marketing said, “Designed by adidas, the uniforms are inspired by New Orleans’ rich and unique culture, featuring vibrant Mardi Gras colors and shiny brass and silver accents on a short-sleeved silhouette. The NBA All-Star logo appears on the chest of the blue ‘East’ and red ‘West’ jerseys in the shape of the fleur-de-lis, the official symbol of Louisiana, with a purple ‘W’ or green ‘E’ cut out to identify the conference of each player. Each year, we look forward to developing a unique on-court look for the players that pays homage to the host city and adds to the excitement of this highly anticipated game. This year’s All-Star collection reflects New Orleans’ festive musical history while also providing the premium performance elements that NBA athletes have grown accustomed to.”
Having All Star weekend in New Orleans is great for a city that is still feeling the aftermath of Hurricane Katrina years later. The last time the All Star Game was in New Orleans was only a few years ago in 2008 and the NBA is clearly living up to its motto of “NBA Cares” as it goes back to the Big Easy once again this year.
Next year’s All Star Game will take place in New York City and there are reports that 2015’s All Star Game will be held in the city of Toronto, which has never hosted All Star Weekend.