NFL playoffs are causing a Velveeta cheese shortage
NFL

Dip it low: The NFL playoffs are causing a drastic Velveeta shortage

1/7/14 in NFL   |   JoeKukura   |   486 respect

Blog Photo - NFL playoffs are causing a Velveeta cheese shortage'Kay, so... This has to be one of the cheesiest examples are freakonomics I have seen lately. People in your area may soon be hoarding Velveeta cheese. Yes, Velveeta -- that processed cheese product that is not actually cheese and is capable of melting like liquid -- is disappearing off supermarket shelves at unprecedented rates. Kraft Foods, the maker and distributor of Velveeta, suspects the meltdown can be directly attributed to the amount of football Americans have been watching in late December and early January.

The first alarming signs of a Velveeta shortage popped up this past weekend in New York, where one Velveeta-poor Brooklyn area grocer claims he's been told their Velveeta cannot be restocked until February -- after the Super Bowl. Other New York grocers are saying they're also victims of Velveeta shortage.

AdAge is connecting the dots in a bombshell report about the Velveeta cheese shortage threatening the remainder of the NFL playoffs. AdAge confirmed with Kraft Foods that there is indeed a shortage, and Kraft is having trouble keeping up with supply.

Blog Photo - NFL playoffs are causing a Velveeta cheese shortage"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said in statement to AdAge. "Our retail customers are aware of the situation and we expect it to be a short-term issue."

Supermarkets are saying off the record that it's a manufacturing plant issue. When asked if this was the case, Ms Moore noted that "I can tell you there is a combination of factors involved, but the driver is really the high demand."

What's driving this high demand? Lots and lots of football on television. TV networks have figured out ways to make the college bowl season longer than ever, and we're still in two-games-a-day mode for this weekend's Divisional Round of the NFL playoffs. The boggling amount of football on television means boggling amounts of band name junk foods are being sold.

So if you're a Velveeta lover, you may want to stock up the next time you see Velveeta on the shelves. Don't worry about overbuying, either. That stuff won't expire July of 2023.



 
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1/8/14   |   Jason_   |   20386 respect

Jess wrote:
That wasn't redirection, goof. That was exactly within the line of conversation...you asked if I was a ghost or a zombie. I told you to stock up on Velveeta (because you're gonna need non-perishable foods for the zombie apocalypse)...it came full circle. I'm a zombie ninja like that.

I thought you were trying to foil my hijacking. 

1/8/14   |   Jess   |   34289 respect

Jason_ wrote:
Dont redirect the conversation, Jessica. 

That wasn't redirection, goof. That was exactly within the line of conversation...you asked if I was a ghost or a zombie. I told you to stock up on Velveeta (because you're gonna need non-perishable foods for the zombie apocalypse)...it came full circle. I'm a zombie ninja like that.

1/8/14   |   Jason_   |   20386 respect

Jess wrote:
Better stock up on Velveeta....

Dont redirect the conversation, Jessica. 

1/8/14   |   Jess   |   34289 respect

Jason_ wrote:
So is this a ghost in the machine or are you a zombie?

Better stock up on Velveeta....

1/8/14   |   Jason_   |   20386 respect

Jess wrote:
y'all killed me

So is this a ghost in the machine or are you a zombie?

1/8/14   |   Jess   |   34289 respect

Jason_ wrote:
Why are you dead?  

y'all killed me

1/8/14   |   Jason_   |   20386 respect

Jess wrote:
/Dead

Why are you dead?  

1/8/14   |   Jess   |   34289 respect

/Dead

1/8/14   |   kobe_lova   |   61038 respect

Jason_ wrote:
AND WHY ARE HER FEET DIRTY....VOMITBARFPUKE

OMG! I didn't see that part! I can't... ewwwwwwww

1/8/14   |   Jason_   |   20386 respect

GAH....GET OFF MY CHEESE DIRTY WOMAN...GO WASH YOUR SKANKY FEET BAREFOOTER. 

1/8/14   |   Jason_   |   20386 respect

kobe_lova wrote:
Why is there a not hot naked lady on my block of cheese? ugh

AND WHY ARE HER FEET DIRTY....VOMITBARFPUKE

1/8/14   |   kobe_lova   |   61038 respect

Why is there a not hot naked lady on my block of cheese? ugh

1/7/14   |   Jess   |   34289 respect

Pretty much everybody I know makes some form of cheese dip for their playoff parties...I'm lazy and usually just buy jars of Tostitos Queso Dip.