Dip it low: The NFL playoffs are causing a drastic Velveeta shortage
The first alarming signs of a Velveeta shortage popped up this past weekend in New York, where one Velveeta-poor Brooklyn area grocer claims he's been told their Velveeta cannot be restocked until February -- after the Super Bowl. Other New York grocers are saying they're also victims of Velveeta shortage.
AdAge is connecting the dots in a bombshell report about the Velveeta cheese shortage threatening the remainder of the NFL playoffs. AdAge confirmed with Kraft Foods that there is indeed a shortage, and Kraft is having trouble keeping up with supply.
"Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks," Kraft spokeswoman Jody Moore said in statement to AdAge. "Our retail customers are aware of the situation and we expect it to be a short-term issue."
Supermarkets are saying off the record that it's a manufacturing plant issue. When asked if this was the case, Ms Moore noted that "I can tell you there is a combination of factors involved, but the driver is really the high demand."
What's driving this high demand? Lots and lots of football on television. TV networks have figured out ways to make the college bowl season longer than ever, and we're still in two-games-a-day mode for this weekend's Divisional Round of the NFL playoffs. The boggling amount of football on television means boggling amounts of band name junk foods are being sold.
So if you're a Velveeta lover, you may want to stock up the next time you see Velveeta on the shelves. Don't worry about overbuying, either. That stuff won't expire July of 2023.