The NFL's new concussion strategy: Look over there!
Yesterday, a piece was published on NFL.com entitled "Concussion issue continues to grow in Major League Baseball." The piece notes what appears to be an increase in concussion suffered by catchers (or at least an increase in reporting of concussions). It also uses the quote of one player to insinuate that baseball has a "concussion culture" of hiding the injuries.
Now, obviously concussions suffered by catchers, who have by far the greatest risk of them over anyone else on the diamond, is something that MLB should be looking into. However, there's one big difference between baseball and football. In baseball, if a player suffers a concussion, it was likely an accident, even if it was a catcher. Baseball does not inherently involve contact to the head. Football, on the other hand, is all about contact. Blows to the upper body and head are inevitable no matter what rule changes are made.
That inevitability is what the NFL, and all of football, is going to have to deal with at some point. By essentially going "hey everyone, look over there!" it shows that the NFL isn't at that point yet, and would still rather deflect and obfuscate as much as possible.