To say that Sean Avery has been getting a fair amount of crap of late not from just from fans, but from the NHL, would be an understatement. That's of course because he danced in front of Martin Brodeur, and then flipped off a camera crew at a practice shortly afterward.Avery was even summoned to Gary Bettman's office last Tuesday for a lecture in comportment for that one finger salute he gave the camera crew. And, in addition to that, we all know "The Sean Avery Rule" was created to prevent future players from dancing in front of goalies in the future.
So of course the last thing the NHL would do would be to promote Avery's antics and use them for their own gain, right?
Wrong.
The NHL has authorized Reebok to manufacture and sell an "Avery Rule" t-shirt which you see on your right. Not hypocritical at all. By which I mean hypocritical beyond belief. I hear they'll soon have a Todd Bertuzzi t-shirt that says "Sucker punches are awesome, sucka."
Even worse, the NHL apparently approved the concept and design of the Avery shirt before asking approval from the Players Association. Whoops.
Truthfully speaking, the NHL needs all the exposure and money it can get, even if that includes selling its soul in the process.
I'm just mad about this because for once I actually feel somewhat bad for Avery. Wait, no I don't.
[New York Post: Cashing in on Avery Punk Act.]
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