Apparently the NHL hates having fans and making money
This is catastrophic timing by the NHL, whose owners have all but ensured that fans won't even bother coming back if they miss games this year, or worse yet, an entire season. Again.
The league is still recovering from the negative effects of the lockout-shortened season in 1994 and the entire missed 2004-05 season. Any missed time this year would have far more harmful effects on league revenue than even the worst collective bargaining agreement possible for either side.
With the Los Angeles Kings winning a championship, the NHL finally had an opportunity to once again make serious headway in the southern half of the United States, and in an enormous city like LA.
Bettman's atrocious handling of this situation has the league once again on the brink of dropping into irrelevance.
Right now, hockey is a distant 4th behind the NFL, MLB and NBA among the major sports in the United States. It now risks moving even further behind.
The owners want a larger portion of revenue, but what they're failing to realize is that by locking the players out and potentially missing games, they're lowering the revenue even more.
Hockey is a great sport, and there are few things more exciting than playoff hockey in particular. The NHL needs to get their players on the ice and show that to the world. THAT is how they'll make money, not by trying to take a bigger chunk away from the players.
If the NHL misses another season, will you ever watch again?