Sports by Brooks posted a very disturbing story last week about Natalie Gulbis wanting to tone down her sex appeal. Fortunately, that's not the case at all.
Sounds great ... and I'm sure your brand strategy isn't targeted at all to shallow guys like me who will use any excuse whatsoever to post pictures of her and only watch the LPGA when Gulbis is in contention.“That’s not true at all,” [editors note: THAT'S GARBAGE!] she said of a story that originally appeared last week in the Richmond Times-Dispatch. “I haven’t tried to tweak my image at all. I’ve been proud of everything I’ve come up with.”
Gulbis said what happened is a PR person for a Richmond-based branding agency that produces her calendar, Circle C Studios, overstepped her boundaries when she said Gulbis was trying to downplay her sexy image.
“With the original stuff, she was in a beautiful bathing suit, tights and things and that certainly got the attention of a lot of people,” Circle S President and Managing Partner Susan Hogg was quoted as saying in the Richmond paper. “But we’re trying to scoot it more to who she is and where she wants to take (her career and name) … and being a role model, specifically to young girls and women in general. That’s the brand we’re trying to portray.”
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