As a Boston sports fan, this whole idea seems crazy to me. When tickets become available for any of the local teams, I consider myself fortunate if I'm even able to get my hands on some of them. Apparently fans of the New Jersey Nets aren't exactly having that same problem.
The latest gimmick is that if you buy a 10-game pack, you also get a subscription to the NY Post, and 5 reversible jerseys. Usually, these reversible jerseys feature the player's home jersey on one side, and the away jersey on the other side. Or perhaps they have a normal jersey and an alternate jersey.
The Nets have kicked it up a notch, however. They're giving away jerseys that have a Nets player on one side, and an opposing player on the other. So if you get a Yi Jianlian jersey, you'll be able to wear the Kevin Garnett jersey to the Nets-Celtics game, since you would never want to wear a Yi Jianlian jersey anyway.
It's sad that it has come down to this, but I guess that's pretty much the way things are right now for the Nets.
Nets Try To Trick Fans Into Wearing Nets Gear [Deadspin] via [NBA Shop]