Now, they're starting another unique and unprecedented jersey policy that will certainly endear themselves to fans who are tired of purchasing a player's jersey only to watch that player leave shortly after the purchase.
This should come in handy after this season, when the Patriots have to decide whether or not to keep star cornerback Darrelle Revis.
Revis' current contract with the Patriots includes an option for $20M next year, meaning the Patriots will almost definitely not exercise the option. Either the Patriots will agree to a long-term deal with him, or he'll become an unrestricted free agent.
There's a great chance that Revis will be elsewhere next year. He has always been about getting the most money he possibly can, and the Patriots have always been about being as frugal as possible. It's a shock that they were even able to come to an agreement for a single season, and would be the biggest story of the year if they can somehow agree to a multi-year deal.
This jersey deal could inspire fans to buy some Revis jerseys, knowing that they'll be able to get a discount on their next one, if and when he leaves after this season.
Well played, Patriots.