The league will be called the United Football League. Cuban will be one owner and he and Wall Street investor Bill Hambrect and Google executive Tim Armstrong are looking for seven more to start some pre-season games in August 2008. We know that there will be teams in non-NFL markets like Los Angeles, Las Vegas and Mexico City, and that they'll play games on Friday night.

2. The NFL wants and needs competition. They have grown so big and powerful that every move they make is scrutinized by local or federal officials. A competitor allows them to point to us and explain that their moves are for competitive reasons rather than the move of a monopoly.

3. They just extended their CBA. Their CBA structure is not designed for a competitive environment. Competition for top players, even if the UFL gets just a few, increases prices at the top end for all teams. Every star will get paid more, but still have to fit under the cap. That forces teams to use more low cost players, at the expense of signing the middle of the roster. That gives us access to quite a few very, very good NFL players. The downside is that it will significantly impact small market NFL teams and its unclear how the NFL would respond to that and what the impact would be on the UFL.

Guys, you cannot compete with the National Football League. It is the stage for gridiron superstars, period. If players come to play for your UFL, they will do so with the hope that some NFL team will see them and offer them a contract. This is why the XFL failed. Vince McMahon tried to make his league all about bone-crunching hits and extreme action, and not a single player bought into that idea, because they didn’t want to risk a serious injury in case an NFL team came calling.