MLB

New York Mets Job Opportunity

2/6/08 in MLB   |   blamka   |   12 respect

Just passing along a dream job opportunity to the Mets fans on FanIQ.  Good luck!

 

POSITION TITLE: Director, Market Development

DEPARTMENT: Marketing & Communications

REPORTS TO: Senior Vice President, Marketing & Communications


SUMMARY:

The Director, Market Development is responsible for enhancing and building the image of the club in the multicultural market as well as the elevation of the profile of the Mets and their players beyond the sports pages – off-field, non-sports business, entertainment, and community and lifestyle media coverage – to help support ticket sales and corporate sales efforts. This includes working collaboratively with marketing, community relations and media relations groups in the strategic development, coordination, and implementation of promotion, publicity, web/publishing content, and translation initiatives.


ESSENTIAL FUNCTIONS:


Multicultural Market Development

  • Develop and execute short- and long-term, off-field publicity and promotion strategies and programs targeting the Hispanic, African-American, and Asian-American markets that drive interest in the Mets and ticket sales and potential business partnerships.

  • Develop and oversee bilingual programming as coordinated initiative for key communications vehicles (Mets.com, losmets.com, press releases, various publishing initiatives, appropriate in-stadium executions, etc.).

  • Increase contact with multicultural market to open doors to new editorial, media/promotion and sponsorship partners.

  • Coordinate with community relations to key new pro-social programs targeting multicultural markets, elevating Mets’ position in market as community and socially conscious organization.

  • Maximize exposure for new partnership with the Jackie Robinson Foundation.


Media Market Development

  • Develop and execute short- and long-term off-field publicity and promotion strategies and programs that target the business, pop culture/lifestyle, community-oriented media outlets.

  • Work with media relations team, develop relationships/data base with appropriate writers, editors, assignment personnel at appropriate print, radio, television, online media outlets nationally and in New York metro area to drive presence and increase editorial share for club in entertainment, metro, lifestyle, business outlets.

  • Develop timely and appropriate key messaging points, Q&As on all topics, including development of press releases (kits).

  • Provide nightly topline updates of major press coverage, anticipated news items / issues / content / editorial coverage in the following morning’s newspapers.

  • Dotted line oversight of Media Relations Assistant

  • One fulltime intern (year round to be identified and secure by Director, Market Development)

QUALIFICATIONS & REQUIREMENTS:

  • Position requires a minimum of 10 years of marketing and publicity experience preferably with a leading sports, media, and/or entertainment entity or agency.

  • Successful track record in both traditional and non-traditional approaches to developing and executing impactful new strategies.

  • Proven ability to develop and execute strategies that positively impact multicultural/mass markets.

  • Broad-based experience/understanding of integrated marketing (advertising, promotion, publicity, online, publishing)

  • Extensive knowledge of New York media marketplace.

  • Ability to think strategically about the brand across multiple platforms, including online, television, wireless mobile and pod-casting.

  • Strong interpersonal skills, ability to effectively and flexibly collaborate at all levels in organization

  • Persuasive written and verbal skills and strong presentation skills

  • Bilingual fluency/proficiency (verbal and written Spanish communication).

  • Action-oriented individual who is able to prioritize, plan, make decisions and overcommunicate in a lean organization

  • Bachelor’s degree required, MBA a plus.

Interested candidates should submit their cover letter and resume to: HR@nymets.com

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2/7/08   |   Jess   |   34852 respect

Awesome idea, Brian - thanks so much for sharing!