According to the Wall Street Journal, Nike’s LeBron X will be retailing for $315. The shoe boasts of a special technology that can measure things like your vertical leap. They will also be selling the shoe without the technology for $180.
But will customers pay for either?
Nike claims that labor costs have risen in China, which directly effects how much they can sell them for in the States. However, Nike knows all too well that sneaker enthusiasts will pay almost anything for the latest and hottest sneakers. Therefore, it’s possible that they may just be testing market to see how high customers are really willing to go.
So, how much would you be willing to pay for a pair of sneakers?