BOOM! You can actually play as John Madden in "Madden 13"
You could even fix yourself a plate of turducken to eat while playing, to complete the full John Madden experience.
It's part of a new "Madden 13" feature called Connected Careers, wherein you can start your career as a legendary player like rookie Jerry Rice, or as a coach like John Madden. You can try to re-create their Hall of Fame careers against the likes of contemporary NFL players.
This replaces the Franchise, Online Franchise, and Superstar modes in the previous versions of "Madden".
"Connected Careers combines the best of Franchise, Online Franchise, and Superstar, and creates one connected universe," says Cam Webber, GM of EA Sports football division.
The entire EA press conference and "Madden 13" preview is available online. Information on the Connected Careers feature is covered beginning at the 2:52 mark. You have to sit through a bizarre and overly dramatic video from "virtual Ray Lewis" first.
In Connected Careers mode, players can play in online leagues of up to 32 players.
You can only coach as John Madden, you can't actually suit up and play as John Madden. Madden actually never played a down of NFL football -- he was a Philadelphia Eagle in 1958, but blew his knee after a rookie season in which he never saw the field.
The other big change to "Madden 13" is a new physics-based system called the Infinity Engine. This algorithm creates vastly more realistic and unpredictable action by factoring in unique attributes of physics inherent within every NFL player.
"The Infinity Engine considers a player's mass, his speed, and his momentum, and this affects the outcome of every collision," Webber said in his presentation. "The Infinity Engine changes the outcome of every single play."
The E3 trailer for "Madden 13", featuring a bizarre and overly dramatic virtual Ray Lewis, can be seen below. The game hits shelves August 28.