I'm a huge Red Sox fan, and normally I'm a big fan of most of the team apparel that they offer. Generally, it's good stuff, even if it's a bit overpriced. But now, my faith in their marketing team has been shaken. I know it's for kids, but a watermelon scratch and sniff pink hat?
I'm wondering how someone could come up with an idea this bad. Did they have a contest to see who could come up with the worst hat ever? Did they want something to help make it look like regular pink hats aren't that bad? At least those go to a good cause.
This is just embarrassing. Make them go away, Red Sox. Please, make it stop.
Make Some Room for Watermelon Hat Nation [Boston Dirt Dogs]
Boston Red Sox Watermelon Scratch-n-Sniff Child's Cap [MLB Shop]