Rose Bowl headed to cable!
11:14 AM Fri, Jun 12, 2009 |
Barry Horn/Reporter
Looks like the granddaddy of them all is headed to ESPN in 2011. So long ABC. The migration of sporting events to cable continues...NBA conference finals, baseball league championship series, the British Open, the BCS and now the Rose Bowl.
ESPN will televise the Rose Bowl Game starting in January 2011, it was announced today by John Wildhack, ESPN executive vice president, programming and acquisitions. The network had previously announced it would televise 15 other Bowl Championship Series (BCS) games - including the Fiesta, Orange, Sugar and BCS National Championship -- as part of a new, multi-year agreement also beginning in January 2011.
The 2010 Rose Bowl Game and the 2010 BCS National Championship Game from Pasadena, Calif., will remain on ABC. The Rose Bowl Game has a separate media rights agreement from other BCS bowls.
"Having all BCS matchups on one home, especially within ESPN's year-round college football environment, is the very best scenario," Wildhack said. "Fans will welcome ESPN's all-encompassing approach, and the additional opportunities and value resulting from our multi-platform presentation will benefit the college football community and our business partners."
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