Fast forward to now and once again, I was lucky enough to do an e-mail interview with someone who covers sports media. In fact, I consider this person and the site he writers for to be one of the best at it.
With that in mind, I'd like to introduce you Matt Yoder, who writes for a great sports media site called Awful Announcing. Matt was kind enough to take time out of his busy schedule to tell us about the site, how he became a writer for it, what he thinks about sports writers as their own brand, as well as some trends to look for in sports media.
I decided to take a turn at blogging since I had a friend that had a Washington Nationals blog in 2009. To make a long story short, my first blog got hooked up with the Bloguin network and they hired me to write for AA soon after they acquired the site in August 2010.
Thankfully things clicked immediately and if I can use a very tired cliche, the rest as they say, is history.
MY: The blog I had with my brother was called Randall Simon's Sausages. We were definitely looking for the "B Sharps" of sports blog names.
Besides that I did a small-time radio show in college that had an audience consisting of my roommates and whatever ghosts were haunting the attic of the building we taped in.
MY: It's an interesting trend that speaks to companies building around personalities as brands. You see the same thing with ESPN bringing in Nate Silver for their 538 site.
For the longest time ESPN maintained nobody was bigger than the four letters. But now with such increased competition in the marketplace, Bristol and others are looking to get everything out of their most popular personalities that they can. The MMQB is much more identifiable than Audibles at SI.com because of Peter King and his influence.
MY: You're seeing networks move full-speed ahead into the online/mobile/tablet platforms. Many of the main sports networks have their own app (Watch ESPN, NBC Sports Live Extra, Fox Sports Go) so I think you'll see all of them invest more resources into this area.
We're moving closer to the day when a sports league sells a rights package to a platform like Apple or Google. It's not going to happen in 2014, but the industry will continue to move in that streaming direction.