Media, Matt Yoder

Sports Media Talk with Awful Announcing's Matt Yoder

2/6/14 in Media   |   patrickhoffman3530   |   122 respect

A few weeks ago, I was lucky enough to do an e-mail interview with sports media writer Ed Sherman.

Fast forward to now and once again, I was lucky enough to do an e-mail interview with someone who covers sports media. In fact, I consider this person and the site he writers for to be one of the best at it.

With that in mind, I'd like to introduce you
Matt Yoder, who writes for a great sports media site called Awful Announcing. Matt was kind enough to take time out of his busy schedule to tell us about the site, how he became a writer for it, what he thinks about sports writers as their own brand, as well as some trends to look for in sports media.

Sep 15, 2013; Washington, DC, USA; Washington Nationals left fielder Bryce Harper (34) doubles in the second inning against the Philadelphia Phillies at Nationals Park. Mandatory Credit: Joy R. Absalon-USA TODAY SportsPH: How did you get into covering sports media?
MY: I was a fan and reader of Awful Announcing back when I was college and Brian Powell was the man behind the blog, so I've always been interested in the hijinks of the sports media. In fact, AA was really the first blog I ever read and I had it bookmarked right next to ESPN, SI, etc.  

I decided to take a turn at blogging since I had a friend that had a Washington Nationals blog in 2009. To make a long story short, my first blog got hooked up with the Bloguin network and they hired me to write for AA soon after they acquired the site in August 2010.  

Thankfully things clicked immediately and if I can use a very tired cliche, the rest as they say, is history.
PH: Prior to starting your own web site, what outlets did you cover the sports media for?
MY: The blog I had with my brother was called Randall Simon's Sausages. We were definitely looking for the "B Sharps" of sports blog names.  

Besides that I did a small-time radio show in college that had an audience consisting of my roommates and whatever ghosts were haunting the attic of the building we taped in.

PH: One trend in sports media that could continue to grow is big-names in the sports media industry getting their own web sites, just like the ones Bill Simmons and Peter King have. Why do you think that is?
MY: It's an interesting trend that speaks to companies building around personalities as brands. You see the same thing with ESPN bringing in Nate Silver for their 538 site.  

For the longest time ESPN maintained nobody was bigger than the four letters. But now with such increased competition in the marketplace, Bristol and others are looking to get everything out of their most popular personalities that they can. The MMQB is much more identifiable than Audibles at because of Peter King and his influence.
PH: With King having his own NFL-themed web site, which sports media personalities do you think will do the same kind of thing and have success covering baseball, basketball, and hockey?
MY: It's tough to say because there are few personalities that have the talent, clout, and following of King and Simmons. Dan Wetzel and Joe Posnanski are the two sportswriters that come to mind. Jason Whitlock has been mentioned as having a network of sites at ESPN, but that's still unconfirmed at this point. Fox might do something with MLB since they have TV rights and you could see Turner/Bleacher Report have a similar idea with the NBA but that's just pure speculation.
PH: What other sports media trends do you see growing in 2014? Why?
MY: You're seeing networks move full-speed ahead into the online/mobile/tablet platforms. Many of the main sports networks have their own app (Watch ESPN, NBC Sports Live Extra, Fox Sports Go) so I think you'll see all of them invest more resources into this area. 

We're moving closer to the day when a sports league sells a rights package to a platform like Apple or Google. It's not going to happen in 2014, but the industry will continue to move in that streaming direction.

PH: Is there anything else you'd like to share with FanIQ readers?
MY: Sure! How about a cheap plug to end on? Follow AA on Twitter
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