The NRA has bought themselves a NASCAR race, to be known as the NRA 500
And you thought the name "Budweisier Shootout" was bad.
The public response is still an unknown factor, but the deal is done -- the NRA is sponsoring a NASCAR race, according to the Los Angeles Times. The race at Texas Motor Speedway, formerly known as the Samsung 500, will be called the NRA 500 and will have the logo seen at right. It will be an official Sprint Cup Series race, and will be run at night.
According to the CBS News in Dallas Fort-Worth, the NRA paid an estimated $1 million for the naming rights. According to me, gun control people will begin a Change.org petition against Sprint any second now.
"The NRA 500 is the latest announcement in the long history of a growing partnership between the NRA, NRA members and the NASCAR community," NRA president Wayne LaPierre said in a statement. "NRA members and NASCAR fans love their country and everything that is good and right about America. We salute our flag, volunteer in our churches and communities, cherish our families and we love racing. On April 13, we'll all come together at Texas Motor Speedway."
I don't personally consider large-capacity ammunition devices to be part of "everything that is good and right about America," but hey, I'm not the president of a multi-million dollar government lobbying organization.
This is probably the shrewdest thing the NRA has done since Sandy Hook. NASCAR sponsors get their name repeated constantly on local and national television during the week of the race. Unlike the awful corporate sponsorships of college bowl games, race fans actually do refer to the event by the sponsor's name instead of "what it used to be called" before the sponsorship.
And sponsoring races is an infinitely more effective strategy than running ads that complain about the president's children.
Additionally, the former Samsung 500 has always been a gun lover's race. The winner gets to fire two six-shooters. The pole position winner gets a free rifle.
The NRA 500 therefore seems a logical sponsorship for the race at Texas Motor Speedway. But I bet you anything they don't let Michael Waltrip drive his Sandy Hook victims tribute car in that race.