The Puppy Bowl "Puppy Cam" is already on and continues all week
The Puppy Cam is not the same thing as Sunday's Puppy Bowl broadcast on Animal Planet. You see, the Puppy Bowl is not a live broadcast, and the Puppy Bowl footage was actually already shot weeks ago. Instead, the Puppy Cam is a live cam showing the "locker room" at Washington Animal Rescue League in which the puppies live this week before they (hopefully!) get adopted during Sunday's broadcast.
Check out the pre-Puppy Bowl Puppy Cam streaming live on the Animal Planet web site all week. Animal Planet is also running a Penguin Cam to promote the Puppy Bowl's new penguin cheerleaders, and had been running a Kitten Cam which is now defunct because those kittens got adopted.
There are a couple of important things to know about watching the Puppy Cam online. Most importantly, it is a livecam of puppies. They do not perform on command. Sometimes you'll see some very adorable high jinx, but most of the time the puppies are just sleeping or pooping.
Another issue with the live Puppy Cam is the autoplay advertisements are extremely loud, and they come without warning. The audio of the Puppy Cam is really quite silent and white noise-y, but then those ads will automatically begin blaring out the eardrums of anyone close by. If you are watching the Puppy Cam at work, I would strongly recommend that you mute the speaker on your computer.
And if you're waiting for the real thing, the Puppy Bowl start time is 3 p.m. ET, Sunday, February 2 on Animal Planet.