The Richard Sherman and Erin Andrews story is a byproduct of our times

Sherman Controversy Combines Race, Condescension and Marketing

1/22/14 in NFL   |   PAULLEBOWITZ   |   109 respect

As Sherman came off the field and had the microphone shoved in front of his face for a reaction, Fox got the unexpected. Controversy and shock sells, but if it’s unexpected, then the interviewer must have the Jan 19, 2014; Seattle, WA, USA; Seattle Seahawks cornerback Richard Sherman (25) tips a pass intended for San Francisco 49ers wide receiver Michael Crabtree (15) that is intercepted by Seahawks outside linebacker Malcolm Smith (not pictured) in the fourth quarter of the 2013 NFC Championship game at CenturyLink Field.  Mandatory Credit: William Perlman/THE STAR-LEDGER via USA TODAY Sports skills to deftly nudge the story back on track to get something out of it. What they got was a lot of shocked viewers and Fox Sports producers who knew it was safer to get Andrews out of the situation rather than let it play out.
 
Andrews insists that she wasn’t scared. She may have leaned more toward taken aback and stunned than actually frightened as a vast portion of non-racially enlightened America was at the large black man towering over the beautiful blonde white woman.

Certain quarters have stated that Andrews handled it well. In comparison to the alternatives—fainting; dropping the microphone and running away; spontaneously handing over her purse; shrieking—I suppose she did. If you read Andrews’s comments here on Bleacher Report, you’ll see that it comes back to being about her. The telling portion was: “I was thinking, here we go, here’s another one for the critics.” She knows why she’s there whether she admits it or not. Part of that evolves into a self-centeredness that she has to repeatedly explain why she seemed unprepared for the eventuality of a fired up player shouting about an opponent.
 
She could travel across the globe trying to become a “legit” reporter by doing stories on kids playing soccer in war-torn Syria; to death threats in Pakistani cricket; to re-education camps in North Korea where the inmates get 15 minutes of exercise per day, and it will yield the same result: no one will think she’s a reporter. At this point, she can’t make that transition from pretty sideline eye candy to actual journalist and what happened Sunday is a prime example of why.
 
Jan 19, 2014; Seattle, WA, USA; Seattle Seahawks cornerback Richard Sherman (25) gets shoved in the face by San Francisco 49ers wide receiver Michael Crabtree (15) while trying to shake hands after an interception by Seahawks outside linebacker Malcolm Smith (not pictured) during the second half of the 2013 NFC Championship football game at CenturyLink Field. Mandatory Credit: Kirby Lee-USA TODAY SportsShe’s an unintentional “gonzo” reporter taking part in the story itself. Unlike Hunter S. Thompson, who innovated the practice of jumping into the middle of the stories he was covering, Andrews won't get the opportunity to become anything more than what she is even if she's capable of doing it.
 
Fox won’t let that reality deter them. Since Andrews is part of the story, you can bet that she’ll handle the Sherman profile and interview in the endless pregame show on Super Bowl weekend. They know they need extended content and there’s little that will accrue ratings like a still living, breathing, half-dead zombie that will be the story of the Sherman-Crabtree-Andrews trio. What better way to take advantage of it and try to establish some reporting bona fides for Andrews than letting her deal with Sherman? She’ll have the questions prepared for her and like the spokesmodel she is, she’ll stick to the script. Some will buy it; others won’t. The truth is that it’s more of the same that got her into this situation in the first place.
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1/22/14   |   PAULLEBOWITZ   |   109 respect

OneStepBeyond wrote:
Very classless by Erin Andrews.

I'd say clueless more than classless.

1/22/14   |   OneStepBeyond   |   36 respect

Very classless by Erin Andrews.