Because he's a winner, and Vancouver fans aren't. It's that simple, really.
Bruce Arthur wrote pretty extensively about Lucic's latest experiences when he visited his hometown during a Bruins road trip that went through Vancouver.
Lucic was out with a few teammates, when he was punched by a rowdy Canucks fan. Lucic didn't retaliate, despite the fact that he probably could have ended the guy's night pretty swiftly and easily.
But that's just the beginning. Lucic says there are a lot of other things they've done over the years:
That's about as bad as it gets, and it's unfortunate to hear any player say that about his hometown. The Bruins-Canucks rivalry has been pretty intense on the ice in the past few years, but the reaction from these fans is absolutely ridiculous.
Hopefully things calm down a little bit off the ice, and Lucic can once again enjoy going home again.