Then they'll pretty much do anything you want to get those tickets. As the old parable that I just made up goes: Bribe fool with prize, make fool dance, don't give fool anything.
That's exactly what Coors is doing right now. They're actively looking for people to film themselves begging for a chance to go to the Super Bowl. The "winner" of this contest gets free tickets to either this year's or next year's Super Bowl.
I'm not sure these videos are the end of civilization as we know it, but you can definitely see it from here.
In the videos you'll see an annoying woman with eye black-beg for tickets, an old man do his best product placement routine, and a not-so-sexy woman in a not-so-subtle swimsuit.
Technically, these videos are called amateur-advertising. For those of you not familiar with that term, "amateur-advertising" is code for "we're too lazy to make our own ads."
Personally, I'd advise Coors to stick with the great coach ads. Mike Gundy did a pretty good one if you ask me, and I'm a man.
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