Anyone remember when Jeff Burton was 4th in the standings one year and missed the spring Darlington race? He was already out of provisionals for the year and he didn't qualify well, so he missed the race. I don't care about making the sponsors happy. I've said it countless times before, you shouldn't get any special treatment. If Dale Jr. and Jeff Gordon qualify 47th & 49th out of 50 drivers, they don't make the race, case closed.